Updated: Nov 20, 2019
As a business owner, you simply cannot do it all. Therefore, there will come a time when you need to bring in more staff to deal with the day-to-day operations of the company. However, before you go posting your first ad, read the following tips to ensure a positive outcome.
Cast a Wide Net
Contrary to popular belief, not every job hunter is going to go for the first offer they get. As a new business owner, this must be understood very well. Often, a lack of candidates does not mean your business is unattractive but that you may not be casting a wide-enough net. Consider posting your ad on a variety of mediums in addition to job-search sites. A cheaper and more effective option can be to turn to social media. Almost everyone has a social media account, thus, not only can your help-wanted ad be placed in front of potential candidates, but their friends and co-workers could potentially refer them to your posting as well.
Don't Just Look at Basic Skills
Some of the most talented workers may not have a single thing to post on their resume. Thus, business owners should not only look at someone's basic skills but also other parts of their personality. There are a number of testable traits beyond just skill. Consider applying a common challenge to their interview that is something that they may have to do on a day-to-day basis. These interactive and proactive skill assessments can tell you much more than a five-minute interview.
Be Specific in Your Ad
Are you having trouble getting the right people to apply for your open position? The problem may not be that you're getting the leftover candidates, it may be within your own job post. It can be useful to leave much of your requirements open to interpretation, as this allows a more diverse set of people to apply. However, being too vague can also backfire.
Consider adding specific requirements that you are looking for while still making it clear that you are looking for motivated and willing-to-learn candidates. Inserting this line into your post can both bring in candidates who meet your requirements and also those driven enough to apply for a job that they would otherwise not consider.
Finding the right people for your company can be a very challenging pursuit. However, the survival of your company depends on it. Simply adhere to the tips posted above to begin building your perfect team!
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