• Nik Gripton

Factors That Impact Customer Perceptions of Your Business

The lifeblood of any business is its customers. After all, without any customers, there’s no profit. As such, it’s important to make sure you do all you can to ensure that your customers have a positive opinion about your business. Quality, consistency, reviews, and your business’s website all contribute to how customers regard your company.

Consistent Quality

Consistent quality is a huge factor in customer satisfaction and perceptions of your business. As a business, you are expected to meet or exceed industry standards and be consistent with your level of quality. When your product quality is inconsistent, your business fails to meet customers’ expectations. No one wants to purchase a product from a company that does not guarantee good quality. Imagine buying socks from a store where you have only a fifty percent chance of receiving a satisfactory product.

One bad experience can turn a customer away forever. If your customers cannot trust you to deliver high quality products all the time, then your reputation will suffer. Following set procedures and keeping promises, however, will help your company establish consistency in the quality of your product.


Reviews, both positive and negative, impact customer perceptions. As you can probably guess, negative reviews can quickly contribute to negative perceptions of your business, while positive online reviews can create positive perceptions. About 68% of customers can be swayed by a positive online review.

In order to build your portfolio of positive reviews, there are several things your business can do. Ask your customers to leave reviews; you can even incentivize them to do so. You can also reward employees who are successful at gathering reviews from customers. Reply to negative reviews in an attempt to find a solution for unhappy customers—you never know, it might turn into a positive review after all!

Professional Website

Having a professional website will help further establish positive customer perceptions of your business. Depending on your site’s design, your website’s appearance can help you appear authoritative and make people take you seriously, or it can make your company look unqualified and amateur. When customers look you up online, your website will form their first impression of your business.

A clean, organized site will build your credibility and impress your customers. On the other hand, a messy site can overwhelm viewers and drive them away. You will want to keep your website simple, clear, and user-friendly. Don’t go crazy with a funky font unless it fits your vision for your brand. Your online image will have a huge impact on how people perceive you.

How your business conducts itself can influence its reputation, which directly impacts how successful your business is.. Having consistent quality, positive online reviews, and a professional looking website will improve customers’ perceptions of your business and keep your profit high.

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