• Nik Gripton

How to Create More Positive Attention Around Your Website

Your interface is user-friendly, you have great content, but you still aren’t getting as much traffic to your website as you would like. What do you do? Here are three different actions you can take to increase positive attention on your website.

Ask for Reviews

If you’re running a small business, you can’t underestimate the importance of connecting to locals. Among other strategies to engage with the local community, asking your customers to leave reviews is one of the best things you can do to get more local search exposure.

Having multiple reviews on your website or on Google will help prospective customers feel more comfortable giving you their business. According to Databox, when building your review functionality, you should remember to always include space for the customer to leave their own comments but also always include a field to leave an overall numerical rating.

Earn Backlinks

A backlink is a link from one website to another. When your articles earn backlinks, it basically indicates that your content is valuable enough to be cited by other websites multiple times. According to Nashville Marketing Systems, backlinks are the primary ranking signal for search engines like Google.

When it comes to earning backlinks, start by creating valuable content. This may seem like an obvious step, but without informative articles, any other strategies you may adopt will be somewhat futile. You can then use different search tools to look up websites with comparable content but with a high number of quality backlinks. By analyzing their approach, you can figure out what link building strategies will help you earn backlinks.

Use Social Media

Using social media may initially seem like a weird tactic to boost traffic to your website. But in reality, according to Survey Monkey, using social media can be one of the easiest ways to connect with customers and viewers. In this day and age, most people use social media to some extent. Engaging with your target audience through their preferred media platforms can help you subsequently direct them to your website.

With so many suggestions out there for boosting your SEO ranking, it can be difficult to know where to start. Ultimately, you will need to spend appropriate time and resources analyzing your business’s specific situation. You may rely heavily on local consumers, and thus should focus on boosting local search exposure. On the other hand, you may be more worried about connecting with a younger audience and could better utilize social media to up your website traffic. Wherever your website is at, these suggestions can help get you started.

For more help, check out our small business resources!

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