Budgets are tighter than ever for businesses everywhere. With marketing being one of the departments who are first to see budget cuts in tough times, it's important to be able to do more with less. This is even more essential when you consider that marketing is how you get your business in front of consumers and convince them to spend at your business. Fortunately, there are strategies you can use to get a higher ROI with your marketing dollars.
Pay-per-click marketing is a digital marketing strategy that only costs your business money when someone clicks on your ads. These ads are often placed on search engines and are designed to target consumers at the bottom of the sales funnel. These consumers are already interested in what your business has to offer and are relatively easy to convert into paying consumers. For greatest effect, put your ads on the top PPC platforms, keeping in mind that each has their own pros and cons. On average, you can expect to see a $2 return for every $1 you spend.
Email marketing may have one of the best ROI rates there is. This strategy allows you to target customers with personalized ads that are in line with their purchase patterns, wants, needs, and the questions they are likely to have. For your email marketing strategy to be most effective, the emails need to be personalized and formatted for easy viewing on multiple types of devices. More than 80% of customers check emails on a mobile device. As such, it's imperative that you format your marketing emails so that they are easily readable on mobile devices in addition to computers. If it's too difficult to read the email, it's going to end up in the trash and you'll lose the sale.
Search engine optimization is one strategy you should be using regardless of your marketing budget. It's key to building a strong online presence and can have a significant impact on the hits you get on your website. It's how you generate organic traffic and improve your rankings on search engine results. Ranking higher on search engines makes you look like a leader in your industry and earns you more traffic, leads, and sales. Since you don't have to pay for clicks, the potential ROI is significant.
Choosing marketing strategies with a high ROI is one of the best ways to stretch limited marketing dollars. Strategies like PPC marketing, email marketing, and SEO can get your business in front of large numbers of consumers for a relatively low cost. Use these strategies to help your marketing department do more with less.
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