Updated: Jul 9, 2020
One of the best ways to lay the foundation for the growth of your business is to get more referrals from your customers. Asking for referrals can be a delicate and sensitive task. Customers are generally very protective of their friends and family and aren’t willing to refer them to just any old business. But if you ask for referrals appropriately, they can be beneficial both for your customers and for your business. Read on to find out how referrals can help you, and how to get them!
Offer Quality Products and Services
Customers aren’t going to refer others to your business if your quality of service isn’t good enough. Therefore, it is vital to offer quality products and services. You can determine your current level of quality by analyzing customer satisfaction by directly asking your customers, reading customer reviews, and asking customers to rate your service in a survey. You can use this data to learn your strengths and weaknesses and improve your customer service. Improved customer experience means more revenue for your business and stable long-term growth.
Ask at the Opportune Time
Timing is everything when asking for referrals. It’s important to learn to ask customers and clients for their referrals at the appropriate time. One of the best times to ask for referrals is immediately after a customer is highly satisfied with their service or product. When a happy customer thanks you or compliments your service, accept their compliment and then ask for a referral. As you consistently practice asking for referrals, you will get better at knowing the appropriate times to ask for them.
Reward Customers for Referrals
Just as asking for a referral can be uncomfortable for you, giving a referral can be uncomfortable for your customer. It’s important to acknowledge this fact, and reward your referral-giving customers for trusting you. In addition to rewarding them with your continual gratitude and excellent customer service, you can also reward them with discounts, incentives, and store credit. Rewarding your customers for their referrals shows your appreciation, creates a personal relationship, and motivates them to continue referring their friends to your business.
The more you practice asking for referrals from your customers, the more adept you will become. Make asking for referrals a habit. As you make referrals a foundation of your sales model, your business will grow, your sales will increase, and your customer base will expand.
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