Updated: Mar 24
The holiday season is right around the corner, and you know what that means. It's time to start planning how you're going to entice shoppers to visit your brick-and-mortar location or online shop. But with so much competition, there's no such thing as planning too early. If you're not sure how to get the ball rolling, read on to learn the best way to prep your business for the holidays.
Regardless of what you sell, you need to increase your supply. Now is the perfect time to analyze data to determine how much was sold last season and how much more you'll need this year. Using the previous year's data gives you a better idea into how much you should increase your supply, ensuring that in the event of a mad rush, you'll benefit this holiday season. Not having enough surplus now may hurt you in the long run.
Use the Right Tools
Increasing your stock isn't the only thing you need to consider. You need tools to help your business handle retail challenges that come with the holidays. POS software needs to be efficient and streamline the buyer's journey, in person or online. During the holiday season, shoppers want to get in and out. By choosing the right system for online or in-person sales, you can make the customer experience - and your own - much easier and more pleasant. Customers don't want to wait around for slow-loading checkout screens online or cash registers that don't function in your store. Make sure your POS software is able to keep up with the increase of business and the demands of the season.
In addition to having ample supply of products and streamlining the shopping experience, you also need to plan how you're going to market for the holiday season. Whether you choose to run Black Friday promos, small business Saturday specials, or paid advertising throughout the holiday season, you need to act now. Since the official shopping season kicks off the day after Thanksgiving, you need to decide how you're going to market your brand. According to Podium, how you present your brand can make or break your sales.
Keep in mind that even if you have a physical location, you can also increase sales by offering the possibility of online shopping. While some consumers still love the idea of shopping for the holidays out and about, a lot more prefer to do their shopping online. Boosting your ROI this holiday season is easy with the right strategy. With only a few weeks left before kickoff, now's the time to get ready for the holiday rush.
Wondering what else you could be overlooking in your business? Read Must-Have Features for Every E-Commerce Business next.