When you run a small business, you wear a lot of hats. You might even wear all the hats. You become used to doing everything and making all the decisions about your business. At some point, however, you realize that as your business grows, you can't do everything and be everywhere all the time. That's when you hire employees or contractors -- or you outsource some tasks to professionals.
Outsourcing is a smart move because it frees you to focus on doing what you do best. You can spend your time and energy doing the tasks that make your business the most money while other people manage your other responsibilities. Take care of what you specialize in, and hire someone else to do the rest.
You probably already know what your strengths are, or the tasks that are essential for you to do yourself. You probably also know which jobs you'd love to hand off to someone else. (If not, a business consultant or efficiency expert can help you structure your business.)
For example, depending on your type of business, you might consider outsourcing the following:
Accounting, bookkeeping, and tax services
Digital marketing services such as website design/maintenance and social media management.
Legal services such as contracts, negotiations, or representation.
Payroll and benefits Customer service
Technical support and office equipment services
These are areas you may want to take off your plate so you can focus on the core work of your business and your expertise -- which is why you went into business in the first place. Then you can focus on and enjoy your professional and personal success.
You can find people to take up these outsourced jobs through networking in your local area. Join the Carroll County Maryland Small Business Network Facebook group for networking with other local small businesses, joining business discussions, and sharing your knowledge. Become a part of the local business community.