• Nik Gripton


Creating a Website to Connect with Customers

Websites are your new brochure and business card. Everyone has one, they are all similar in size and format, but they all look and feel different to reflect the nature of your individual business.

When you ask Siri how many websites there are, Siri responds, "There are 1.254 billion websites." Websites all have the same essential information, which is who the company is, what they do, and how what they do can help the customer. They introduce your business to the world.

You need to have a website because your customers expect it. In our digital environment, consumers are using their mobile phones to gain instant access to information. If you don't have a website, they will move on to someone who does. A website is needed to do business in the world today.

A website can be as simple as a digital brochure of your products and services. It is where you can show your personality, provide a snapshot of what you do, build your brand, and develop a relationship with your customers. Key information a website should have is a contact name, phone number, email, and physical address to establish credibility and trust. You want your customers to know where you are located, even if they will never visit your location.

It is more cost effective to create a website that has the potential to reach customers all over the world, versus a direct mail piece that can be costly to design, print and mail, which may end up in the trash unopened. You don't have to be a computer expert to build a website.

There are many free website-building tools available that don't require in-depth knowledge of website design. It is a point-and-click, copy and paste process that creates a basic website, customized with your information, in about 30 minutes. 

Creating a website doesn't require a huge monetary investment on your part, just some sweat equity and patience can result in an effective web presence for your business. Your new virtual storefront is available 24-hours-a-day, can generate free advertising that can ultimately result in new customers and increased interest in your business.

Once you have a website, it does take further attention to be effective. You can add stories, take photos, post testimonials, and build your site into a high-quality tool that builds your bottom line. Don't wait another day, build your website today.

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