John Wanamaker, a pioneer in marketing, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half". That sentiment cuts right towards the frustration many small business owners have with online marketing. With so many options and variables to consider, digital marketing can easily make your head spin. When you add in a layer of expense to this complexity, it can be downright frustrating. Here are some methods to market online without a large budget.
Search Engine Optimization (SEO)
This method is connecting to people using search engines. The majority of internet traffic flows through search engines, which is why getting high in the rankings is important. There is a massive amount of competition for search engine rankings. Search engines often use backlinks to identify the relevance of a website. These links show that your site is legitimate within a community.
Social Media Management
Social media provides a method to target small niche markets and interact with them. A well tailored social media campaign can provide a massive ROI. However, each social media platform has it's own complexity and user base; which can making building an initial campaign tricky. One method to handling these campaigns is to use a social media package that can not only track success, but post on your behalf.
Digital Display Advertising
This method is similar to pay-per-click, but instead implements a banner on a targeted location. Often times finding the best website and location is key to banner placement.
Out of all of these methods, the most effective way to get value is to get tailored advice. Working with a local organization, such as NGMarketing, can provide a solid footing into digital marketing. We achieve this by working towards understanding individual client goals and expectations. NGMarketing appreciates the unique design of each business and recommends focused advice for each need. That's how we achieve such high customer satisfaction in such a complex, competitive marketing environment.